W3 Club is a natural home for those who dare to be their best. Unashamedly exclusive and highly performance-oriented, they positioned themselves as a truly world-class fitness and wellbeing club where both members and staff can achieve their true potential every day.
I provided 3D elements to the branding and additional graphic design support to Lead Designer Emma Braham.
My main focus was to give the pre-existing logo a 3D makeover that represented the materials and the textures of the gym.
Metal for high performance, high-refractive glass for the lightness of the space, carbon fibre and neoprene to evoke the nitty gritty of the environment.
As well as static versions, I have created a rotating brushed aluminium version of the logo as well.
To bring the identity to life, the 3D renders were inserted into mock-ups too.
In-flight magazine mockup
Poster design by Emma Braham, 3D logo by me.
Agency
Mediablaze
My role
3D artist & Graphic Designer
Credits
Alan Grové, Creative Director
Emma Braham, Lead Designer